Skip to main content

Benefits of 'Going Virtual' with your next event

Our first fully Virtual Expo was launched for Darren and Tana Dale of Star Expos on April 8, 2020.

There were numerous benefits to having an online or virtual presence long before the most recent pandemic hit.

Do you agree with the following statements for the most part?

A desktop computer is powerful, but not without a mouse.

An iPod is powerful, but not without a menu of songs.

A cell phone is powerful, but not without a touch screen.

The web is powerful, but not without a browser or simple user interface.

My point? 

The power is in being able to control and develop the interface that brings the web to our eyes and ears... that interface is known as a website.

We have been transforming real life scenarios into websites for over 20 years. This virtual world is our playground. We've built more than 1,000 websites for businesses in 26 states and 3 foreign countries.

Welcome to a world where ideas are not limited by what you think is possible. I have said for a long time now that with the web, virtually anything is possible.

We've been building online sale catalogs since 2003. Fast, easy to use, no flash or fancy page turning gadgets, just straightforward catalogs like you could hold in your hand. Each horse or lot pictured individually, with videos too! Papers, pedigrees, health papers, etc. You get it all with our Online Sale Catalogs.

There are so many benefits to going virtual that I had to write a separate article on it awhile back. So what are the benefits of a virtual expo or sale? Below is the article that listed the general benefits plus the additional benefits that one receives when going with Hale Multimedia / Star Expos. 


BENEFITS OF A VIRTUAL EXPO

There are actually several benefits to having a virtual event that some of us might not think of right away. Fortunately, we have more than 20 years of experience turning the real world into a place on the web. This recent pandemic was a challenge, but as you can see from the long list of benefits, there is a real upside to what is happening around the world with increased business over the internet.

- Greater potential reach prior to the show
- More time with each customer
- Ability to handle several customers
- Save time w/ electronic comm.
- No Travel or Lodging Expenses
- Lower Booth Investment
- Searchable database of all vendors
- LiveStage for scheduled events
- Unique, customizable Virtual Booth
- Booth accessible 24 hrs during show
- Full Support by Hale Multimedia

More Exposure
Typically an exhibitor's exposure is limited to any prior advertising they do or to trade show traffic during the 2-3 day period.

The weather often cuts down or limits traffic to outdoor exhibitors. A virtual show removes all weather barriers. We also understand that many without a golf cart just don't cover the entire grounds in larger shows.

Timing sometimes stands in the way. Farmers don't have time for the farm show, even though they might like to attend. Now they can browse before, during (live) or after (with recorded content).

Additional Exposure (only available through Star Expos / Hale Multimedia)

- Radio Network exposure in MT, ND, SD, NE, CO, KS, NM, TX.
- Podcast Network exposure
- Multiple Social Media Campaigns
  Facebook, Instagram, Twitter, YouTube
- Personal Referrals
- AgSearch Community Listing
- Star Expos B2B Exhibitor Network

More Time to Sell, more locations
Exhibitors have more time to sell their products and services because the floor show is opened way ahead of the show dates (as soon as they have it setup).

Suggestions to help drive traffic to your booth;
- Join Facebook groups and start selling or promoting immediately!
- Share, Share, Share ... Tell your entire customer network!
- Like AgSearch, Hale Multimedia & Star Expos on Facebook
- Get your business listed on AgSearch.us for free
- Tweet a promotional announcement with #VIRTUALFARMEXPO
- Post on Instagram and tag us @virtualfarmexpo

Virtual Booths may include other built in benefits!
- provides a visual representation of what you should find in a booth
- virtual show floor map with one-click virtual booth access
- easy access to your company literature via download, saving costs
- easy access to your company videos
- offers quick, easy access to representatives via chat, email, phone, and more
- updateable frequently asked questions
- built-in lead generator

Livestage Features on Expo Home Page
- Presenters appear live during actual scheduled times
- Exhibitor videos and special announcements rotate between Presenters

Expo Research Library (Info Booth)
- search entire expo network by product, service, name, city, state, topic, issue
- big benefit to Exhibitors, Presenters and the general public

Marketing and Video Assistance courtesy of Hale Multimedia
- help with promotional ideas to draw traffic to your virtual booth
- help with promoting your local business
- video consulting before the show
- follow up marketing assistance
- full range of b2b business services

Discounts on website services courtesy of Hale Multimedia
- Website and Mobile Development
- Website Hosting and Email
- Custom Database Programming

Gain Valuable Virtual World Experience
- join us as pioneers in agriculture
- use this show as a practice run
- stay ahead of the curve
- discover new marketing avenues
- don't fall behind by not adapting now

Enhanced Booth Features
1. Direct Product Sales
2. Teleconferencing Feature
3. Additional Marketing Services
Some of the benefits above are present with physical shows, but for those businesses that are serious about marketing their products and services, this is without a doubt an affordable option available to even the smallest American businesses.

MAKE THE DECISION TO GO VIRTUAL TODAY!


Call for a free consultation.  Office 940-386-1806 or 940-224-6315 cell.






Comments

Post a Comment

Popular posts from this blog

Saving Cowboy True 2020

We have always appreciated a challenge, especially when it comes to helping an organization or cause that we support. Well, that was the case with Cowboy True, a local arts organization that was needing help bringing it all together in this new virtual world. That's where we came in. It started when I received a referral from one of our great friends and partners, Tana Dale of Star Expos. We have worked with them for over 10 years and the experience has been all positive.  Darren and Tana own Star Expos and put on three big agricultural trade shows each year in Wichita Falls, Texas, Great Bend, Kansas and McCook, Nebraska.  In fact, we relocated to Wichita Falls after being exposed to it through the trade shows. With less than one month before the show was to begin, we were asked if we could build a Virtual Art Show that would allow both Judging, Sponsors, Full Artist Galleries and give them the ability to conduct their auction, all online, in approximately 3 weeks. I knew we ...
Post a Comment
Read more

Bugs

I am starting with the basics. Most everyone knows that a stallion is an adult male horse that has not been gelded or castrated or a horse kept for breeding, which is also known as a stud. A newborn or young male horse is referred to as a colt. Actually the word ‘’stallion” came from the time of Henry VII when uncastrated male horses had to be kept up or tied in stalls or (stalled-one).  Stallions can be difficult to own. A stallion owner must have the facilities and space to be able to care for such a formidable animal. Also time to spend on training and building a relationship based on friendship and respect. That respect that comes from everyday horse keeping, where he learns what is expected and what is not tolerated.  They must be treated with fairness and not beaten into submission. I have several friends that keep stallions. One in particular is a rancher, trainer, and breeder, Delton Jackson, who owns a black and white tobiano paint stallion that he raised from a colt....
Post a Comment
Read more